Forbes Insights Study Outlines the Importance of Multilingualism in Business

Wall Street Journal
MONEY WATCH
press release
Oct. 6, 2011, 10:00 a.m. EDT

Survey shows how language abilities can help companies expand overseas as well as boost productivity, both globally and within the U.S.

NEW YORK, Oct 06, 2011 (BUSINESS WIRE) -- In an increasingly global economy, U.S. companies will perform better by hiring individuals who can communicate in foreign languages and by helping current employees develop language skills, according to a new study released by Forbes Insights (available at www.forbes.com/forbesinsights ).

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http://www.marketwatch.com/story/forbes-insights-study-outlines-the-importance-of-multilingualism-in-business-2011-10-06

4 Companies Winning in the Foreign Language Internet

Christian Arno, October 12, 20114 Comments

For the past year, I’ve been banging on about how the future of ecommerce is multilingual and international, for three simple reasons:
1.Foreign languages are growing rapidly online (Internet World Stats ).
2.People need information in their native language to make a purchase (Common Sense Advisory’s “Can’t Read, Won’t Buy” report).
3.There’s less keyword competition in languages other than English, due to there being less content overall.

Read the complete artical at:
http://searchenginewatch.com/article/2116452/4-Companies-Winning-in-the-Foreign-Language-Internet